Sales/Marketing
Full-Time
Remote
Start Date:
Fractional Social Media Manager (Public Safety Communications & Public Relations)
Job Description
We are seeking a Fractional Social Media Manager with proven experience in public safety communications and public relations to oversee, plan, and execute digital communication strategies that inform, engage, and build trust with the target community. This individual will work closely with leadership, communications, and field teams to ensure timely, accurate, and responsible information sharing across all digital channels/platforms.
The ideal candidate has a background in law enforcement, fire, EMS, emergency management, or municipal communications, combined with expertise in digital storytelling, crisis communication, and reputation management.
Key responsibilities
5+ years of experience in social media management, digital communications, or public relations, preferably in a public safety, government, or community-facing organization.
Strong understanding of crisis communication, media relations, and reputational risk management.
Demonstrated ability to craft clear, credible, and empathetic messaging during sensitive or high-stakes situations.
Proficient with social media management tools (e.g., SemRush, Hootsuite, Sprout Social, Later, Meta Business Suite) and analytics platforms.
Excellent writing, editing, and visual storytelling skills.
Familiarity with public information regulations, such as FOIA, and citizen rights advocates such as the ACLU
Bachelor’s degree in Communications, Public Relations, Journalism, Emergency Management, or a related field (or equivalent experience).
Additional Responsibilities
Develop and manage social media strategy to align with organizational goals, outreach campaigns, and emergency communication protocols.
Create and schedule compelling, mission-aligned content (copy, visuals, video) for platforms such as Facebook, X/Twitter, Instagram, LinkedIn, and Nextdoor.
Monitor channels using platforms like SemRush to monitor community feedback, emerging issues, and misinformation, ensuring prompt, accurate responses that reflect organizational values and tone.
Collaborate with internal teams to support media relations, public education, and incident communications, including proactive and reactive messaging.
Track, analyze, and report on social media metrics, engagement trends, and audience growth to inform and make strategic adjustments.
Provide guidance and training to internal staff on best practices for social media use and digital communication.
Stay current with platform trends, emerging technologies, and industry best practices in public sector communication.
Required skills
Prior experience working with law enforcement, fire departments, or municipal agencies.
Certification in FEMA Public Information Officer (PIO) training or NIMS/ICS familiarity.
Experience managing paid social media campaigns and audience targeting.
Calm, confident communicator with sound judgment under pressure.
Compensation
& Benefits
Pay is commensurate with experience.
Benefits Include: Health, Dental, Vision, Accident, STD, Life and 401K
StarChase provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws.